Interview anxiety · practice, not coaching

You know the job. You blank in the room.

Every interview tool on the market helps you say better things. That was never your problem.

“I'd have solved it in five minutes at home, alone, with nobody watching.”
The sentence that appears in every honest thread about interviews

Your heart goes. Your hands go. Your mind empties, and you watch yourself underperform at something you are good at. Afterwards you replay it for days, and eventually you start rescheduling interviews you actually want.

Nobody in that description has a problem with what to say.

The mismatch

A dozen products, all solving the other problem

What they built

Better answers

Scoring your responses. Counting filler words. Measuring your pace. All of it assumes you don't know what to say — which is a real problem, for other people.

What's missing

A calmer body

Nothing on the market trains the freeze itself. Difficulty never rises. Nothing is deliberately uncomfortable. You practise the version with the threat removed, then walk into the version with the threat intact.

How it works

The whole method is one number, written down before you know the answer

Before each practice interview you guess how badly it will go, 0 to 100. Then you do it. Then you score what actually happened. Almost everyone finds the same thing:

it was 45 you predicted 85 40 points of being wrong this is the part that transfers 0 · fine catastrophe · 100
A typical first round. The number on the left is what happened; the number on the right is what you were certain would happen. Nine rounds of that gap is the entire product.

This isn't encouragement. Exposure research has found that how calm you got during practice doesn't predict how you do afterwards — what sticks is discovering you were wrong about how bad it would be. So the protocol is built to produce that discovery on purpose, nine times, until it stops being a feeling and starts being a pattern in your own handwriting.

The protocol

Don’t Blank

Nine practice interviews over about two weeks, in a deliberately uneven order. Round three is designed for you to fail, and it comes early on purpose.

01The web version — logs your predictions and shows the gap as it builds.
02A printable workbook — one round per page, space to write by hand.
03Every round in full — setup, how the interviewer behaves, the questions, and the skill each one trains.
04A nudge on day four — the round where most people quit.
One payment
$29
Buy now — $29
30-day money back guarantee.
Or start with round one, free.
The book

Wrong Problem

A short book on why an entire industry misread this — what people actually report, what every product on the market builds instead, and what the research says about why repetition works and calming down doesn't.

It includes a chapter setting out what the evidence supports and what it doesn't, including the parts that weaken the argument. The protocol is given away in full in the last chapter; you can run all of it from the book alone.

Tell me when it's out ~50 pages · full source list · not published yet
For recruiters, bootcamps and career services

You lose money when a good candidate freezes

If you place people, coach them, or get measured on whether they get hired, this problem costs you directly — and it isn't the one your existing prep tools address.

Recruiters

A qualified candidate who falls apart in the room is a placement you don't get paid for.

Bootcamps & programmes

You're marketed on your placement rate. Students who know the material and freeze pull that number down.

Career coaches

Something to give the people who can't afford one-to-one work, and homework between sessions.

  • It's free for your people right now. No licence, no purchase order, no contract to sign.
  • What I want back is data, not money. I need to know how many people actually finish nine rounds. That matters more to me at this stage than revenue.
  • It doesn't compete with coaching. There's no feedback on answers and no scoring. It's structured repetition, designed to sit alongside what you already do.
Email me and I'll send it over hermanflamme@gmail.com
Who made this

I've played team sport most of my life, and captained for a good part of it. Do that long enough and you stop being surprised by the thing where someone who is genuinely good can't do it when it counts. It isn't a skill problem — you can see them knowing exactly what to do.

I've had the same conversation with a lot of friends about interviews. Same shape every time: they knew the answer, and it didn't come out. And because the thing mattered so much to them, it got heavier, not easier.

That's why I built this. Not because I'm a clinician — I'm not, and this isn't treatment. Because I think the whole industry is aimed at the wrong part of the problem, and I could see it because I'd watched it happen somewhere else first.

If you run it and it does nothing for you, tell me. That's worth more to me than a sale.